We act as your partner as co-entrepreneur, i.e. in particular for medium and long- term cooperation

• You will notice our commitment working for your company and wish for your own managers to fulfill their tasks at the same level of performance.
• We are ready to take on responsibility in the implementation of joint projects.
• You can measure our performance directly on our work results.
• We jointly participate in the sales success and we share also the risks.

Best practices, methodologies, processes and tools were generated from previous projects, which can be applied to new projects. This way we are able to achieve a high quality of results and transparency on the whole progress along the project. Development, mediation and application of these methods are important parts of our work. Examples of our methods and tools are

• Opportunity Management method with the “Double bathtub” and the Opportunity Plan for structured management of selling opportunities
• Sales planning tools for Key Account Plan, Client Portfolio Plan and Territory Sales Plan as well as Partner Account Plan and Partner Portfolio Plan
• Method for structured Business Development for developing product ideas and industry-specific solutions
• Strategy Toolbox for strategy development and management of the implementation
• Marketing Planning Box for the planning and implementation of the right marketing communication mix
• Sales Management Toolbox for Sales Directors to define, plan and control
• Sales Messaging Toolbox for Product or Industry Managers to develop and document sales arguments, value propositions and other support documents
• Computer-assisted potential analysis for executives, sales reps and project managers
• Topline Company Benchmark, Sales Benchmark and Marketing Benchmark for assessing the current skills of your company or an individual unit and development of optimization approaches
• Etc.

We are specialized in technology marketing for important national and international markets. Our customers are ICT companies (hardware, software, services, cloud services, etc.) and high-tech manufacturers (components, modules, devices, components, machinery and equipment). They have different business models (consulting, product manufacturing, service and project business or technology financing). We advise and support those companies both in the German speaking countries as well as internationally selling to industry sectors such as

• Energy supply/utilities
• Automotive and manufacturing industry
• Financial service providers
• Healthcare
• Telecommunications and media
• Computer and software industry
• Retail and wholesale
• Service provider
• Public administrations

Our expert team looks back on an experience of more than > 600 both local and international/multilingual training and coaching programs in the fields of leadership, sales, marketing and project management. Besides that we keep the following certifications

• Certified Trainer of the Siemens Learning Campus
• Certified Trainer for Microsoft Executive Academy, Business Sales Circle und Dynamics Academy
• Certification for potential analysis by Dr. Cevey
• Certified to deliver TAS® by Target Marketing Systems, Atlanta USA
• TAS® Trainer (Target Account Selling)
• MTAS™ Trainer (Managing Target Account Selling)
• ESP® Trainer (Enterprise Selling Process)
• PMP™ Trainer (Portfolio Management Process)
• TMP™ Trainer (Territorry Management Process)
• CHAMP® Trainer (Channel and Alliances Management Process)

Joint project success has a method: we use the Structured Project Management Methodology PRINCE2 for project management and project control. Based on this method you can expect a structured project approach that we have developed and proved in more than 200 sales, consulting, training, and coaching projects and some international projects with more that 500 performance days delivered. This approach can be applied both to internal and outsourcing projects and to the implementation of single-sourcing strategies.

We support you long-term as consultants by developing your strategy and organization including the consistent implementation of changes in the framework of concrete tasks, i.e.

• You can use our expertise to analyze and assess your strategies, organizational models or the investigation of potentials and chances of success and risks of your new ideas.
• Together we identify potential improvements and required changes of your business, sales, marketing or services strategy, evaluate strategy options, design new go-to-markets and plan the implementation.
• We provide you with Change Management specialists as coach, consultant or project manager to assist you in the consistent implementation of changes in your company or in your eco-system.
• Our experts assist and consult you in M&A activities.

We understand and master sales and marketing, both in planning and managing as well as in the implementation of changes. This expertise is based on 300 years of experience of our team in working for technology providers such as AZLAN, Banyan Systems, BEA Systems, Cisco, GE CompuNet, Novell, Intershop, Informix, Oracle, Siebel, and many more, each more than once represented among the top performers and Sales Excellence Clubs.

In the past 15 years we have analyzed, advised, trained and supervised more than 200 high-tech sales and marketing organizations and taken over sales tasks for more than 60 companies.

We are an international team of dedicated success oriented individuals with special skills and experience in sales and marketing, i.e.

• We provide you with resources that are the most suitable for your project.
• Our entrepreneurs and specialist have each in average 20 years of sales, marketing and/or management experience and have generated in total >€500 million turnover.

Our customers confirm a high level of competence in analyzing and consulting resulting from our >200 consulting projects. Typical consulting tasks include

• Analysis of the market environment (market potentials, competitive situation etc.) as a basis for strategic decisions
• Analysis of the internal organization as a basis for optimization measures and personnel decisions such as the documentation of the performance against third parties
• Development of the business strategy for more growth
• Optimization of the sales and marketing strategy for specific markets or products
• Reorganization of sales units
• Optimization of sales processes including sales management
• Development of go-to markets and monitoring of market introduction